![]() Some call it “Our Story,” “Who We Are” or simply, “Learn.” I like this approach because all of these iterations convey the same intent in a different way: find out what we’re all about. ![]() If you take a look at other About Us pages, you may notice that some nonprofits frame this section in a slightly different way. But this is really an opportunity to drive home exactly what you do in a memorable and meaningful way. You’ll get a chance to get into the history and all that other good stuff in subpages. Think high-level and stick to highlights. Make the page very clearly about you in the strictest sense: who you are, who you serve, what you do, and why you do it. Keeping these from creeping onto the page can also ensure you don’t dilute their respective importance by cluttering them together on your About Us page. Your annual report, financials, mission statement, staff bios, and history will likely warrant their own place on the website as a separate page. Ditch the kitchen sink mentality and avoid cramming everything into this page. Unfortunately, the About Us page can become a dumping ground for a lot of things. Let’s take stock of what your About Us page shouldn’t be to give you a clearer picture of what it should look like. But knowing what makes it NOT so great can be just as helpful. The About Us page is all about the getting-to-know-you stage, building rapport and making a memorable impression. It’s easy to throw together a list of all the great things your page should be. If you’re stuck on how to write an About Us page, we put together some tips to see this for what it is: an opportunity to say what makes your nonprofit distinctive. Talking or writing about yourself isn’t as easy as it sounds when you consider the task: where do I begin, what do I leave out, and what will make me stand out to other people?Īs one of the first stops made by a website visitor, the About Us page can also be one of the last pages to get much love from an organization. It’s the equivalent of the job interview question, “Tell me about yourself,” and seems to elicit the same amount of dread. ![]() Our Team Our website and marketing experts are our greatest assets.Ībout Us pages have a tendency to stump people.Nonprofit Portfolio See how organizations create unique sites with our designs.What Our Clients Say Read reviews from nonprofits who’ve built websites with us.Project Home Again Website Increases Team Capacity & Grows Operation.How Aging Ahead Powers Their Brand and Programs with a Wired Impact Website.The Swifty Foundation Finds a Voice and Fundraising Success with a New Website.KIF1A.ORG Grows and Connects a Global Community.Success Stories Learn how our clients made powerful websites to reach their goals.Support You’ll Love You can feel good about assistance, updates, security & more.Compare Our Approach No contracts, upfront fees or long waits.Integration Options Connect your site to email, donor management & other systems.Easy Web Page Editor Create and make changes to any page without code or calling us.Library System Connect visitors with resources based on their interests.Flexible Form Builder Quickly gather information from visitors with custom online forms.Page Writer Write content in minutes with built-in artificial intelligence. ![]() Event System Showcase upcoming events and accept free or paid registrations.Volunteer System Promote opportunities and recruit and retain more volunteers.Online Donation System Make it easier to give by accepting donations on your website.
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